Google My Business is a free tool that allows you to manage your presence on Google’s search engine and Maps. As a local business, you can create or claim a listing which has your business name, location, phone number, website, and user-generated reviews.
If you’re unfamiliar with the platform, you may wonder if you need a listing. The truth is that you need a GMB listing in 2020 and beyond, and it’s non-negotiable. A GMB page is critical for local search queries. For example, if you enter “pizza Long Beach” into Google, you’ll notice there’s a tab that displays the business listings with their location on Google Maps. These results are above the normal website results, and these listings play a major part in how local users find businesses online.
A properly optimized GMB listing will have the correct name, location, phone number, and hours of business, along with real user reviews. This type of listing will appear near the top of the results, and can win the business a high volume of targeted local traffic.
For a business that wants to start gaining traffic through search engine optimization, having a GMB page is one of the easiest, and most important, places to begin.
Need help with optimizing your listing? GK Media has helped dozens of local Long Beach businesses generate customer traffic with SEO. Contact us today to learn how we can help.
